SHOOV Privacy Policy

We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how SHOOV and its affiliates (collectively "Company") collect and process your personal information through Company websites, devices, products, services, online and physical stores, and applications that reference this Privacy Notice (together "The Company Services"). By using The Company Services, you are consenting to the practices described in this Privacy Notice.

What Personal Information About Customers Does The Company Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of personal information we collect:

• Information You Give Us: We receive and store any information you provide in relation to The Company Services. You can choose not to provide certain information, but then you might not be able to take advantage of many of our The Company Services.
• Automatic Information: We automatically collect and store certain types of information about your use of The Company Services, including information about your interaction with products, content, and services available through The Company Services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses The Company Services and other content served by or on behalf of The Company on other websites. Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with.
• Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.

For What Purposes Does The Company Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

• Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
• Provide, troubleshoot, and improve The Company Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of The Company’s Services.
• Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with The Company’s Services.
• Provide voice, image and camera services. When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.
• Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
• Communicate with you. We use your personal information to communicate with you in relation to the Company’s Services via different channels (e.g., by phone, email, chat).
• Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads.
• Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, the Company, and others. We may also use scoring methods to assess and manage credit risks.

What About Cookies and Other Identifiers?

To enable our systems to recognize your browser or device and to provide and improve the Company’s Services, we use cookies and other identifiers.

Does The Company Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. We share customers' personal information only as described below and with subsidiaries of the Company.

• Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by third parties for use on or through The Company’s Services. We may also offer services or sell product lines jointly with third-party businesses. You can tell when a third party is involved in your transactions, and we share customers' personal information related to those transactions with that third party.
• Third-Party Service Providers: We may employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
• Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that The Company or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
• Protection of the Company and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of the Company, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

We design our systems with your security and privacy in mind. We work to protect the security of your personal information during transmission by using encryption protocols and software.

We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.

We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information. Our security procedures mean that we may ask to verify your identity before we disclose personal information to you.

Our devices offer security features to protect them against unauthorized access and loss of data. You can control these features and configure them based on your needs.

It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. We recommend using a unique password for your account that is not used for other online accounts. Be sure to sign off when finished using a shared computer.

What About Advertising?

• Third-Party Advertisers and Links to Other Websites: The Company Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at the Company, including interest-based ads.
• Use of Third-Party Advertising Services: We provide ad companies with information that allows them to serve you with more useful and relevant Company ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. While we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Company ads.

Are Children Allowed to Use the Company Services?

The Company does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use the Company Services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian.

Conditions of Use, Notices, and Revisions

If you choose to use the Company Services, your use and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Michigan. If you have any concern about privacy at the Company, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Notice will change also. You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account.

Examples of Information Collected

You provide information to us when you:

• search or shop for products or services in our stores;
• add or remove an item from your cart, or place an order through or use the Company Services;
• download, stream, view, or use content on a device or through a service or application on a device;
• provide information in your account or your profile;
• upload your contacts;
• configure your settings on, provide data access permissions for, or interact with a Company device or service;
• communicate with us by phone, email, or otherwise;
• complete a questionnaire, a support ticket, or a contest entry form;
• compile Playlists, Watchlists, or other gift registries;
• participate in Discussion Boards or other community features;
• provide and rate reviews
• specify a Special Occasion Reminder; or
• employ Product Availability Alerts, such as Available to Order Notifications.

As a result of those actions, you might supply us with such information as:

• identifying information such as your name, address, and phone numbers;
• payment information;
• your age;
• your location information;
• your IP address;
• people, addresses and phone numbers listed in your Addresses;
• email addresses of your friends and other people;
• content of reviews and emails to us;
• personal description and photograph in your Profile

Automatic Information

Examples of the information we may collect and analyze include:

• the internet protocol (IP) address used to connect your computer to the internet;
• login, email address, and password;
• the location of your device or computer;
• content interaction information, such as content downloads, streams, and playback details, including duration and number of simultaneous streams and downloads, and network details for streaming and download quality, including information about your internet service provider;
• device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures;
• The Company Services metrics (e.g., the occurrences of technical errors, your interactions with service features and content, your settings preferences and backup information, location of your device running an application, information about uploaded images and files such as the file name, dates, times and location of your images);
• version and time zone settings;
• purchase and content use history;
• the full Uniform Resource Locator (URL) clickstream to, through, and from our websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs);
• phone numbers used to call our customer service number; and
• images or videos when you shop in our stores, or stores using The Company Services.

We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.

Information from Other Sources

Examples of information we receive from other sources include:

• updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
• account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services;
• information about your interactions with products and services offered by our subsidiaries;
• search results and links, including paid listings (such as Sponsored Links);

Information You Can Access

Examples of information you can access through the Company Services include:

• status of recent orders (including subscriptions);
• your complete order history;
• personally identifiable information (including name, email, password, and address book);
• payment settings (including payment card information, promotional certificate and gift card balances, and 1-Click settings);
• email notification settings (including Product Availability Alerts, Delivers, Special Occasion Reminders and newsletters);
• recommendations and the products you recently viewed that are the basis for recommendations (including Recommended for You and Improve Your Recommendations);
• shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries);
• your content, devices, services, and related settings, and communications and personalized advertising preferences;
• content that you recently viewed;
• voice recordings associated with your account;
• Your Profile (including your product Reviews, Recommendations, Reminders and personal profile);

State-Specific Privacy Laws

This additional state-specific privacy disclosure page ("Disclosure") supplements the SHOOV Privacy Notice. The SHOOV Privacy Notice describes the personal information that we collect, the sources from which we collect it, the purposes for which we use it, the limited circumstances under which we share personal information, and with whom we share it. These additional disclosures are required by the California Privacy Rights Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act, and serve as a Notice at Collection under the California Privacy Rights Act:

Categories of personal information collected. The personal information that the Company collects, or has collected from consumers in the twelve months prior to the effective date of this Disclosure, fall into the following categories established by the California Privacy Rights Act, depending on which of the Company Services is used:

• identifiers such as your name, alias, address, phone numbers, IP address, your Company account log-in information, or a government-issued identifier;
• personal information, such as a credit card number or other payment information;
• information that may reveal age, gender, race, sexual orientation, or other protected classifications, for example if you create a child profile, baby registry, or wedding registry, or if an author voluntarily self-identifies their racial identity for cataloging purposes;
• commercial information, such as purchase and content streaming activity;
• internet or other electronic network activity information;
• geolocation data, such as the location of your device or computer, which may in some cases constitute precise geolocation information;
• inference data, such as information about your purchase preferences; and

Categories of personal information disclosed for a business purpose. The personal information that the Company may disclose to the third parties identified in the "Does the Company Share Your Personal Information?" section of the SHOOV Privacy Notice about consumers for a business purpose in the twelve months prior to the effective date of this Disclosure falls into the following categories established by the California Privacy Rights Act, depending on which Service is used:

• identifiers such as your name, address, phone numbers, IP address, or government identifier, for example if we use a third-party carrier to deliver your order, or if we use a third-party service to verify your identity, certain types of ID you provide for identity verification that may in some cases reflect your citizenship or immigration status;
• personal information, such as a credit card number or other payment information, for example if we use a third-party payment processor;
• information that may reveal age, gender, race, sexual orientation, or other protected classifications, for example if you choose to participate in a survey distributed by a survey provider;
• commercial information, such as the details of a product or service you purchased if a third-party service provider is assisting to provide that product or service to you;
• internet or other electronic network activity information, such as if we use a service provider to help us gather crash reports for analyzing the health of our devices and services;
• geolocation data, which may constitute precise geolocation data, such as providing a delivery partner the location of your garage in order to deliver a package;
• inference data, for example if we use a service provider to help us optimize the accuracy of your shipping address to make sure your order reaches you; and

Advertising. As explained in the "What about Advertising?" section in our Privacy Notice, the Company may share limited information to help ensure you receive more useful and relevant ads and to measure their effectiveness. Any personal information the Company may have shared for the purpose of cross-context behavioral advertising, as that term is defined by the California Privacy Rights Act, in the twelve months prior to the effective date of this Disclosure falls into the following categories:

• identifiers such as a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address; we never share your name or other information that directly identifies you.
• internet or other electronic network activity information, such as whether you downloaded an app or other measures of ad effectiveness; for example, if you have already downloaded one of our apps, we will share an advertising identifier and data about that event so that you will not be served an ad to download the app again.
• inference data; while we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective ads.

The categories of third parties with whom the Company may share personal information for the purpose of cross-context behavioral advertising are identified in the “Does the Company Share Your Personal Information” and “What About Advertising” section of the Privacy Notice. The Company also processes personal information for the purposes of targeted advertising as that term is defined under the Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, and Utah Consumer Privacy Act.

Your Data Rights: You may have certain data rights under state privacy laws, including to request information about the collection of your personal information by the Company, to access your personal information in a portable format, and to correct or delete your personal information. If you wish to do any of these things, please contact Customer Service. Additionally, you may have the right to opt out of the processing of your personal data for targeted advertising, as defined by the Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act, or the sharing of your personal information for cross-context behavioral advertising, as defined by the California Privacy Rights Act. To do so, please contact Customer Service. If you enact the Global Privacy Control (GPC) opt-out signal on your browser, we will honor your opt-out preference accordingly. Customers under 16 years-old must opt in to receive cross-context behavioral advertising. We do not serve cross-context behavioral ads in customers' child profiles.

You may also have the right to appeal the denial of any of these rights by submitting a form that will be provided to you if we deny a data request. Depending on your data choices, certain services may be limited or unavailable. To ensure the security of your account, we will generally ask you to verify your request using the contact information you have already provided.

No sale of personal information. In the twelve months prior to the effective date of this Disclosure, the Company has not sold any personal information of consumers, as those terms are defined under the California Privacy Rights Act.

California Privacy Rights Act Sensitive Personal Information Disclosure. The categories of data that the Company collects and discloses for a business purpose include "sensitive personal information" as defined under the California Privacy Rights Act. The Company does not use or disclose sensitive personal information for any purpose not expressly permitted by the California Privacy Rights Act.

California Privacy Rights Act Retention Disclosure

We keep your personal information to enable your continued use of Services, for as long as it is required in order to fulfill the relevant purposes described in the Privacy Notice, or as may be required by law, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases (and repeat orders if desired) and what addresses you have shipped orders to, and to improve the relevance of products and content we recommend.

California Privacy Rights Act Non-discrimination Statement. The Company will not discriminate against any consumer for exercising their rights under the California Privacy Rights Act.

California Privacy Rights Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act De-identified Data Disclosure. The Company may use de-identified data in some instances. The Company either maintains such data without attempting to re-identify it or treats such data as personal data subject to applicable law.

Colorado Privacy Act Profiling Disclosure. The Company does not engage in profiling of consumers in furtherance of automated decisions that produce legal or similarly significant effects, as those terms are defined under the Colorado Privacy Act.